“I’m not a marketer, I’m a pianist in a brothel”
Will we soon be ashamed of being a marketeer? Will our profession tomorrow be rated lower than a politician or a banker, because we are regarded as advocates of flat consumerism? It’s up to you, as a young marketeer, to turn the tide. How? By making marketing meaningful. By giving your brand or company meaning in society through purpose and value. Elke Dens, marketeer of the year in Belgium, explains you how it works. So next time someone asks for your profession, you don’t have to answer: “I’m a pianist in a brothel”. You simply say: “I do the most beautiful profession in the world”.