‘I will present to you an introduction on influencer marketing. What is the history? What is status in the current BENELUX market? What are the leading and emerging channels? How can you implement influencer marketing in your communications strategy as a brand? And what is the vision of oona on the subject?’
Karen Moreaux has extensive experience in the development of lifestyle brands. With an expertise in public relations and influencer marketing, she develops strategic communications strategies for brands. At the moment she runs the entertainment department at oona and contributes to business development of the agency as a whole.