Most company Logo’s are recognizable in the blink of an eye, but that is also true for a lot of sounds. What makes one melody iconic and the other, not so much? How much difference can sound make in emotion, experience and impressions? Cedric Engels, pioneer in sonic branding, is founder pf Sonhouse, that develops sound identities for companies in the film and TV industry, as well as brands active on the international stage. Based on concrete cases and sound fragments, he will completely convince you of the enormous importance of sound.
Cedric Engels (1987) spend his youth experimenting with Vinyl records. The fact that he, at the turn of the century, together with his brother Didier the electric dj duo Hermanos Inglesos would help found was inevitable.